Tiffany Samson

Download Resume: PDF

Email: TLSamson@gmail.com


Marketing professional with 4+ years of online experience including 2 years in email marketing


Professional Experience:

FTD.com - Downers Grove, IL
Associate Marketing Manager/Email Associate Manager, 04/12-04/14

  • Managed production and deployment of daily email marketing campaigns
  • Optimized performance of email channel by facilitating changes to creative, segmentation, offers and email contacts
  • Analyzed email metrics and reconciled reporting performance to forecast
  • Optimized balance between response and margin of email communications and email acquisition programs
  • Effectively manage opt-outs and deliverability of the email file

FTD.com - Downers Grove, IL
Website Operations Coordinator, 10/10-04/12

  • Implemented website content changes in CMS for Marketing and Merchandising teams
  • Prioritized and executed multiple requests in a deadline-driven environment
  • Analyzed and documented technical system capabilities and limitations
  • Trained marketing managers, business analysts and coordinators on front-end and back-end system functionality
  • Collaborated on special projects and releases with cross-functional teams
  • Defined processes and procedures within the team and across departments

Karl Productions, Inc. - Chicago, IL
Post-Production Technical Assistant, 6/08-10/08, 2/10-09/10

  • Imported, digitized, edited and encoded video footage for senior editors
  • Screened and analyzed broadcast video content to achieve optimum results
  • Encoded and laid off video in multiple formats for a wider audience
  • Increased viewership by uploading podcasts and YouTube videos
  • Transcribed and created closed captioning files for cable network shows
  • Managed accessible electronic database and tape library
  • Designed DVD labels creating an inviting first impression

Chicago Public Schools - Chicago, IL
Administrative Assistant II, 5/09-2/10

  • Compiled confidential student information and discerned specific placement needs
  • Provided technical and visual support to Placement Specialist
  • Streamlined workflow with comprehensive file management systems
  • Surveyed multiple data sources for classroom distribution

"In The Loop with iVillage" - NBC Universal - Chicago, IL
Assistant Web Producer, 7/07-3/08

  • Enriched and promoted website for daytime talk show
  • Enhanced web pages by developing HTML code in CMS
  • Marketed products online increasing sales for Bally Total Fitness and Healthy Choice
  • Amplified web features facilitating user-generated content including message boards, chat rooms, e-mails, and photo uploads
  • Generated, interpreted and distributed web analytics achieving website goals
  • Designed headers, buttons and slideshows by manipulating stock photography

Fayette Companies - Peoria, IL
Intern, 1/07-6/07

  • Developed personal vignettes through interpretive photographs raising mental health and drug addiction awareness
  • Collaborated with health care professionals and rehabilitating drug addicts producing an authentic and empathetic video

Peoria NEXT - Peoria, IL
Video Production Specialist, 8/05-12/05

  • Produced short video for a wireless network proposal
  • Exhibited proficiency in scriptwriting, storyboarding, fieldwork and editing

Evidence Video - Chicago, IL
Intern, 6/04-8/04, 6/05-8/05

  • Directed, produced and edited documentary elevating The Salvation Army’s fundraising
  • Designed Mobile Feeding Program brochure
  • Facilitated production services for day-in-the-life videos

Strategic Entertainment - Chicago, IL
Production Assistant, 6/05-8/05

  • Supported crew in continuity, grip work, sound, set design and related production duties for the independent film "Cousins"

SPI-TV Media Group - Chicago, IL
Intern, 6/04-8/04

  • Produced graphic design elements for commercials and infomercials
  • Conducted field production tasks for Chevrolet infomercials

Freelance Work:

HR for Startups - San Francisco, CA
Freelance Graphic Designer, 12/11

  • Designed company logo

Cayo AIDS Committee - San Ignacio, Belize, Central America
Volunteer Web Designer, 8/08-11/08

  • Designed non-profit organization website

Profiles Hair Salon - River Forest, IL
Freelance Web Designer, 12/07

  • Developed company website

Alpha Chi Omega, Zeta Eta Chapter - Peoria, IL
Web designer/Webmaster, 12/04-12/05
V.P. of Communications, 12/04-12/05

  • Re-designed and maintained website
  • Informed all chapter members of activities and events
  • Served as Executive Board member

Service:

Montana State Parks AmeriCorps – Whitehall, MT
AmeriCorps Member, 4/14-8/14

  • Marketed park programs, events and meetings through press releases, social media, flyers, and partnerships
  • Developed and lead interpretive programs for adults and children
  • Fostered relationships with visitors to promote and improve the park                          

Proficiency/Progressive Knowledge:

Acxiom Impact-X, After Effects, Avid Media Composer, Business Objects, BBEdit, Bridge, CMS, Compressor, CSS, Dreamweaver, Discribe, DVD Studio Pro, ExactTarget, FileMaker Pro,Final Cut Pro, Flash, FTP, HTML, InDesign, iNews, Illustrator, JavaScript, MacCaption, Mac/Windows, Microsoft Office, Omniture, Photoshop, Premiere, Rapids, Sharepoint

Language Skills:

  • Spanish - intermediate reading, writing and speaking
  • German - basic reading, writing and speaking

Education:

  • DMA Direct Marketing Institute, August 2013
  • Bradley University, Peoria, IL, May 2007
    B.A. in Multimedia; Minor in Business Management and Administration